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Digital Marketing & SEO
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Posted on August 17, 2015 by Gretchen Kalthoff
It’s Easier Than Ever to Get New Patients (If You Know Where to Look)
In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near…
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Posted on May 21, 2015 by Candice Claassen
6 Medical Website Design Tips for Improving Your Web Presence
Seventy-two percent of internet users say that they have looked online for health information of one kind or another within the past year. Your web presence ref…
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Posted on May 4, 2015 by Candice Claassen
Facebook News Feed Updates May Impact Your Medical Practice
In efforts to create a more individualized experience for uses, Facebook recently announced changes to its news feed content algorithm based on feedback from us…
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Posted on April 6, 2015 by Candice Claassen
Hiring a Medical Web Designer? Don’t Make This Mistake
The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up wi…
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Posted on March 16, 2015 by Marie Westerhof
Healthcare Marketing Trends for 2015: What You Need to Know for Your Practice
In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the…
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Posted on March 5, 2015 by Marie Westerhof
How to Send a Marketing Email That Your Patients Will Read
Email marketing is a practical and inexpensive way for hospitals and medical practices to reach their target audience by providing a direct line of communicatio…
Read morePosted on January 8, 2015 by Candice Claassen
Study: Social Media Does Benefit Your PA/Nursing Career
Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses…
Read morePosted on December 29, 2014 by Candice Claassen
The 3 Social Media Approaches Most Impacting Healthcare
For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare profe…
Read morePosted on December 18, 2014 by Candice Claassen
Social Media Study: The Psychology of Sharing
Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your au…
Read morePosted on December 17, 2014 by Candice Claassen
4 Ways Digital Marketing Will Change in 2015
As the new year approaches, companies are thinking about how to allocate their marketing budget in consideration of digital shifts that will affect all industri…
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