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Digital Marketing & SEO
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Posted on July 24, 2017 by Gretchen Kalthoff
How to Stay HIPAA Compliant When Using Social Media for Healthcare
Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from in…
Read morePosted on July 21, 2016 by Marie Westerhof
3 Ways to Reach Healthcare Consumers Through Web Content
Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most. Creating effective content is easy onc…
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Posted on June 2, 2016 by Winona Cruzan
Engaging Women in Healthcare Marketing
It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions ar…
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Posted on May 31, 2016 by Winona Cruzan
Healthcare Marketing Trends You Can’t Afford To Miss in 2016
The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generat…
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Posted on May 1, 2016 by Gretchen Kalthoff
How to Effectively Use Content Marketing for Your Hospital
Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to pote…
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Posted on March 22, 2016 by Gretchen Kalthoff
Tips for Appealing to Millennials: The New Healthcare Boom Market
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that…
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Posted on March 8, 2016 by Gretchen Kalthoff
Small Practice Medical Website Mistakes and How to Avoid Them
It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your…
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Posted on March 4, 2016 by Marina Komarovsky, MS, MPH
Digital Trends for Healthcare Organizations to Watch in 2016
With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical pract…
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Posted on February 24, 2016 by Gretchen Kalthoff
Driving Your Healthcare Marketing Further in 2016
In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, w…
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Posted on February 18, 2016 by Gretchen Kalthoff
Transforming Medical Website Traffic Into Leads with Landing Pages
A well constructed and maintained website works round the clock for your business. It’s the basis of all medical practice internet marketing, communicating who…
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