Tell us what
you're working on.
Most good projects start with a conversation. If you have materials — requirements, diagrams, vendor documents, notes — send them over. We'll review them before we talk.
Most good projects start with a conversation. If you have materials — requirements, diagrams, vendor documents, notes — send them over. We'll review them before we talk.
Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.
Posted on July 26, 2017 by Gretchen Kalthoff
Healthcare website design is a unique field in that visual appeal and excellent UI/UX aren’t the only considerations. Websites must also be HIPAA compliant. To…
Read morePosted on July 24, 2017 by Gretchen Kalthoff
Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from in…
Read morePosted on May 17, 2016 by Gretchen Kalthoff
Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations…
Read morePosted on May 1, 2016 by Gretchen Kalthoff
Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to pote…
Read morePosted on March 22, 2016 by Gretchen Kalthoff
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that…
Read morePosted on March 18, 2016 by Gretchen Kalthoff
While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensu…
Read morePosted on March 15, 2016 by Gretchen Kalthoff
Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into…
Read morePosted on March 8, 2016 by Gretchen Kalthoff
It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your…
Read morePosted on March 4, 2016 by Gretchen Kalthoff
When you’re looking for a company to build and/or host your medical website, it is a good idea to select a company that specializes in healthcare web hosting to…
Read morePosted on February 24, 2016 by Gretchen Kalthoff
In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, w…
Read more