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Digital Marketing & SEO
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Posted on February 4, 2016 by Gretchen Kalthoff
Link Building – Is This Healthcare Marketing’s New KPI?
Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as…
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Posted on February 2, 2016 by Marie Westerhof
10 Marketing and Medical Website Design Tools We Love for Healthcare Businesses
Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different…
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Posted on January 19, 2016 by Gretchen Kalthoff
Healthcare Social Media Predictions You Need To Know in 2016
With technology updating at a rate that is hard to keep up with, it can be difficult to cast your eye even further into the future to see what lies…
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Posted on January 13, 2016 by Gretchen Kalthoff
Top Medical Marketing Trends of 2016
With 2016 already underway, what are the best ways to stay ahead of the competition this year? Here, we discuss the top trends for medical practice Internet mar…
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Posted on December 31, 2015 by Gretchen Kalthoff
Protecting Your Hospital Brand — What NOT to Do
A good brand is at the core of any successful medical practice. Your brand communicates who you are — the core qualities and features of what you offer. You can…
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Posted on December 4, 2015 by Gretchen Kalthoff
How Your Practice Can Benefit From the Hidden Features of Social Media
Social media has come long a way since Facebook was first launched. LinkedIn, Twitter and Google+ have been added to the fold, and each platform is continuously…
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Posted on November 30, 2015 by Julie Ho
Why Local Web Agencies Fail in Healthcare
Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialtie…
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Posted on November 16, 2015 by Gretchen Kalthoff
Turning Negative Yelp Reviews Into Positive Marketing
Our first reaction to a negative review of our business is often panic or anger or both. Over the last few years, the power of Yelp has dramatically increased.…
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Posted on October 26, 2015 by Gretchen Kalthoff
Medical Practice Marketing In The Real World
Marketing in today’s world can often seem overwhelming. With the technological advances of the last decade and consumers becoming savvier than ever, how can a m…
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Posted on September 10, 2015 by Gretchen Kalthoff
5 Ways to Engage Your Patients Through Your Facebook Page
Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with y…
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