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Posts by
Gretchen Kalthoff
Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.
Posted on December 31, 2015 by Gretchen Kalthoff
Protecting Your Hospital Brand — What NOT to Do
A good brand is at the core of any successful medical practice. Your brand communicates who you are — the core qualities and features of what you offer. You can…
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Posted on December 17, 2015 by Gretchen Kalthoff
The Top 6 Medical Web Design Trends to Build Patient Loyalty
Your website is an essential tool for your business, and a well-designed site will ensure that customers have a simple, user-friendly experience, and most impor…
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Posted on December 14, 2015 by Gretchen Kalthoff
How to Hire the Best Medical Web Designer for Your Business
Entering the world of web design can seem a little overwhelming. With so many designers and companies to choose from, finding the right designer to meet your me…
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Posted on December 10, 2015 by Gretchen Kalthoff
Integrating Social Media and Your Medical Website
Your website and your social media platforms should operate like best friends – hand in hand. When working seamlessly together, they have the potential to bui…
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Posted on December 4, 2015 by Gretchen Kalthoff
How Your Practice Can Benefit From the Hidden Features of Social Media
Social media has come long a way since Facebook was first launched. LinkedIn, Twitter and Google+ have been added to the fold, and each platform is continuously…
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Posted on November 19, 2015 by Gretchen Kalthoff
Does Your Practice Need a New Medical Website?
Your website should project the best possible image of your practice. It’s the first place that many people will visit to learn about your brand – and first imp…
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Posted on November 16, 2015 by Gretchen Kalthoff
Turning Negative Yelp Reviews Into Positive Marketing
Our first reaction to a negative review of our business is often panic or anger or both. Over the last few years, the power of Yelp has dramatically increased.…
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Posted on November 10, 2015 by Gretchen Kalthoff
Medical Web Design Trends of 2016
Trends come and go in all facets of life, yet in medical web design, it’s worth making note of what’s on the radar for 2016 and how these can help…
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Posted on November 6, 2015 by Gretchen Kalthoff
Do’s and Don’ts of Healthcare Social Media
Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to…
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Posted on October 30, 2015 by Gretchen Kalthoff
Medical SEO Essentials in 2015: What It Means for Your Practice & 4 Ways to Boost Site Traffic
With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its searc…
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