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Even if you’re creating great content, you may be missing a key ranking factor. For patients and providers alike, there’s no doubt about it: health care has changed significantly over…Read more

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and…Read more

This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage…Read more

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced…Read more

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to…Read more

Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations must have a mobile strategy in place…Read more

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more

While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs…Read more