Our Blog

Posted on April 21, 2015 by Candice Claassen

Last Tuesday, the Senate overwhelmingly approved a bill to change the way that Medicare pays physicians. The passage prevented a 21 percent cut in doctors’ pay. President Barack Obama signed…Read more


medical web design

Posted on April 06, 2015 by Candice Claassen

The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up with a website that looks good…Read more


healthcare marketing

Posted on March 16, 2015 by Marie Westerhof

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With…Read more


Meaninful Use

Posted on March 11, 2015 by Amanda Guerrero

Since the program’s inception, Meaningful Use has drawn criticism from all sectors of the healthcare industry, but it has also cemented itself as a critical component for achieving the triple…Read more


marketing email for patients

Posted on March 05, 2015 by Marie Westerhof

Email marketing is a practical and inexpensive way for hospitals and medical practices to reach their target audience by providing a direct line of communication to both existing patients and…Read more


doctor using patient portal

Posted on March 05, 2015 by Guest Writer

The advancement of health information technology has tremendous implications for the future of healthcare. Patient portal software in particular, when integrated with electronic health record (EHR) systems, have the potential…Read more


robotic surgery in rural hospitals

Posted on March 04, 2015 by Amanda Guerrero

Nearly 25 percent of Americans live in rural areas, yet only 10 percent of physicians practice medicine in those parts of the country. With a growing number of doctors choosing…Read more


Posted on February 25, 2015 by Candice Claassen

End-of-life care documentation protects a patient’s right to decide the best course of treatment in the event of a life-threatening condition where the patient is unable to verbally communicate his…Read more


ICD-10 training

Posted on February 24, 2015 by Marie Westerhof

The transition to ICD-10 is looming over the healthcare industry. The pressure to train before the October 1, 2015 roll-out is forcing many medical practices to pay for expensive courses…Read more


apple healthkit

Posted on February 23, 2015 by Marie Westerhof

While the health industry is growing steadily, healthcare providers are also looking for ways to decrease spending by empowering patients to take better care of themselves. Apple’s new product, HealthKit,…Read more