Category: SEO

Even if you’re creating great content, you may be missing a key ranking factor. For patients and providers alike, there’s no doubt about it: health care has changed significantly over…Read more

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and…Read more

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that…Read more

Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as…Read more

Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing…Read more

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes…Read more

With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search…Read more

In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near me” searches have increased almost…Read more