Category: Digital Marketing

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Posted on October 22, 2012 by Candice Claassen

The intention of a health care or medical press release is to distribute news or an announcement to the public for them to view and share. Only 14 percent of…Read more


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Posted on October 15, 2012 by Candice Claassen

Online content marketing is the next digital media revolution. The first was the Google search revolution, allowing the public to use the internet for all their needs, wants, and desires. Then…Read more


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Posted on October 10, 2012 by Candice Claassen

Online content marketing is an innovative, crucial factor of marketing that is gaining popularity and success for many health care and medical providers, yet many companies aren’t incorporating into their…Read more


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Posted on October 02, 2012 by Candice Claassen

It’s no coincidence that when a medical-related search term or phrase  is typed in to a Google search bar that Wikipedia.org is the top slated search result. Looking at Wikipedia as…Read more


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Posted on September 27, 2012 by Candice Claassen

Global sales of tablets reached over 64 million units in 2011 and are projected to increase to 232 million units in 2016, according to the most recent Tablet Technology and…Read more


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Posted on September 12, 2012 by Candice Claassen

If your business is in the medical field, then Search Engine Optimization (SEO) can be a valuable resource to enhance your website traffic and increase your patient base. But if…Read more


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Posted on September 05, 2012 by Candice Claassen

Google releases updated algorithms about 500 times a year and the most recent major overhauls have included black and white animals: the panda and more recently, the penguin. Since its…Read more


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Posted on August 17, 2012 by Candice Claassen

An increasing number of consumers go online when they are looking for local businesses in their area or want to learn more about the products available near their homes, according…Read more


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Posted on August 09, 2012 by Candice Claassen

In the age of Google, a strong online presence is the key to running a successful healthcare business. That said, it’s becoming essential for hospitals and health providers to reconsider…Read more


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Posted on July 20, 2012 by Julie Ho

1. Blogging engages your patients. A blog allows you to engage your patients as well as prospective ones by informing them of services, procedures, and changes to your practice. One…Read more