Posted on December 09, 2014 by Ryan Nelson
While November and December sales tend to increase for consumer-based companies, certain categories – namely B2B businesses and medical practices – may actually see a slowdown during the holiday season.…Read more
Posted on November 06, 2014 by Marie Westerhof
Healthgrades, a leading physician and hospital review website, has launched a new ratings system to help patients find information about individual physicians’ quality of care for specific procedures. This could be…Read more
Posted on November 04, 2014 by Marie Westerhof
As reported by SearchEngineWatch.com, Google has been testing a new “not mobile-friendly” icon in mobile search results designed to indicate whether a site is functional on mobile devices. The icon–…Read more
Posted on May 30, 2014 by Amanda Guerrero
Healthcare is changing – and we’re not just talking about payment and care delivery models. The way in which hospitals and practices market to patients is also evolving, and it…Read more
Posted on April 29, 2014 by Julie Ho
Remember the days when healthcare practices sent out postcards and paper bulletins to patients to remind them it was time to schedule an appointment or inform them about upcoming events?…Read more
Posted on March 28, 2014 by Amanda Guerrero
Medical SEO strategies have changed dramatically in the past five years, due largely to changes in Google’s PageRank algorithm, the rapid growth of social media, the diminishing importance of keyword…Read more
Posted on February 14, 2014 by Ryan Nelson
Online traffic coming from mobile devices has increased steadily over the past few years – and it now represents about 25 percent of Internet traffic. With the growing number of…Read more
Posted on January 17, 2014 by Amanda Guerrero
The concept of the “consumer patient” is becoming more prevalent. Patients are increasingly taking the reins in managing their own health, including becoming more selective about the doctors they visit…Read more
Posted on November 06, 2013 by Amanda Guerrero
In May, Google released a new search engine algorithm, referred to as Penguin 2.0, which meant no more SEO tricks for marketing professionals looking to get customers to the holy-grail…Read more
Posted on October 29, 2013 by Julie Ho
There’s no secret to why many healthcare organizations have websites: to attract prospective patients and provide them with the information they seek. However, not all medical websites are effective in…Read more
