Category: Digital Marketing

Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as…Read more

Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing…Read more

With technology updating at a rate that is hard to keep up with, it can be difficult to cast your eye even further into the future to see what lies…Read more

With 2016 already underway, what are the best ways to stay ahead of the competition this year? Here, we discuss the top trends for medical practice Internet marketing to give…Read more

A good brand is at the core of any successful medical practice. Your brand communicates who you are — the core qualities and features of what you offer. You can…Read more

Social media has come long a way since Facebook was first launched. LinkedIn, Twitter and Google+ have been added to the fold, and each platform is continuously updating and modifying…Read more

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes…Read more

Our first reaction to a negative review of our business is often panic or anger or both. Over the last few years, the power of Yelp has dramatically increased. There…Read more

Marketing in today’s world can often seem overwhelming. With the technological advances of the last decade and consumers becoming savvier than ever, how can a medical practice genuinely engage with…Read more

In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near me” searches have increased almost…Read more