Posted on July 24, 2017 by Gretchen Kalthoff
Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients.…Read more
Posted on July 21, 2016 by Marie Westerhof
Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most. Creating effective content is easy once you’ve a) defined a goal and…Read more
Posted on June 02, 2016 by Winona Cruzan
It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced…Read more
Posted on May 31, 2016 by Winona Cruzan
The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more
Posted on May 01, 2016 by Gretchen Kalthoff
Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more
Posted on March 22, 2016 by Gretchen Kalthoff
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more
Posted on March 08, 2016 by Gretchen Kalthoff
It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more
Posted on March 04, 2016 by Marina Komarovsky, MS, MPH
With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical practice internet marketing strategies are poised to move to…Read more
Posted on February 24, 2016 by Gretchen Kalthoff
In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that…Read more
Posted on February 18, 2016 by Gretchen Kalthoff
A well constructed and maintained website works round the clock for your business. It’s the basis of all medical practice internet marketing, communicating who you are and what you do.…Read more
