Author: Amanda Guerrero

In May, Google released a new search engine algorithm, referred to as Penguin 2.0, which meant no more SEO tricks for marketing professionals looking to get customers to the holy-grail…Read more

Just as there are things that you can do to make your medical website more appealing, there are also content and design decisions that can affect how well your site…Read more

Just when we thought Google was taking a step back from healthcare, after its unsuccessful foray into personal health records with “Google Health” was all but bust, the Internet giant…Read more

Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact,…Read more

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand.…Read more

Limited marketing budgets can force healthcare organizations to have to choose between traditional marketing options such as a website and newer, fast-growing mediums like social media. The fact that social…Read more

For the vast majority, online searches have become the preferred method of finding information, replacing the phone book and local directory assistance services such as 4-1-1. In fact, search engine…Read more

When you don’t have much to spend on marketing but still need to see results for your practice, it is important to choose wisely what you do with your money.…Read more

Studies have shown that less than 77 percent of site visitors don’t scroll down the page on their first visit to a website, meaning it is important to consider where…Read more

Driving traffic to your website is important, but only a handful of site visitors will actually prove profitable to your practice. In fact, for most businesses, 80 percent of profits…Read more